I'm a huge fan of ambient advertising. It is often more clever, captivating and out of the box than it's conventional counterparts (Such as Radio, TV and Print) and it gets a lot of attention as a result. I especially love this campaign for a US basketball team. It engages viewers despite ethnicity, age or even their views on basketball. Love It!! 
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Haha, that has to be the coolest 'ad campaign' I've seen in a while. Such a cool idea.
ReplyDeleteBambola x